Executive Travel has announced the launch of Amore Italy, a private all-inclusive tour designed for groups of two to six guests. The programme aims to offer a simpler way for Americans to travel in Italy, with private transport, fixed pricing and smaller group sizes.
The tour was developed after years of feedback from travellers who found traditional Italy trips stressful or restrictive. Steve Glenn, Chairman of Executive Travel, said the idea came from repeated concerns raised by customers after their holidays.
“This week, we’re officially launching AmoreItaly.com, and I want to explain why we built it — because this didn’t come from a marketing brainstorm. It came from decades of listening to Americans share their points of pain after returning from Italy. AmoreItaly.com is a private-driver, all-inclusive VIP tour for 2–6 guests. And here’s the key point: it delivers a boutique, authentic experience for about the same price as a traditional 50-person bus tour. That’s the result of designing a tour around the seven biggest pain points Americans consistently express.”
Amore Italy has been structured to address seven common concerns raised by travellers. Price is one of the main issues, as private-driver tours often cost far more than coach travel. Executive Travel says Amore Italy offers private transport at a price similar to large-group bus tours.
Driving in Italy is another concern for visitors. Guests on the Amore Italy tour do not drive at any point. Each journey includes a professional private driver and a Mercedes van, removing the need to manage traffic rules, restricted zones or navigation.
The tour also removes extra charges and ongoing expenses. Accommodation, meals, drinks, excursions, transport and tips are included in the price, allowing guests to travel without regular payments during the trip.
Group size is limited to a maximum of six guests. This avoids fixed schedules and large crowds, and suits couples, friends or families travelling together. Accommodation is based at Hotel Fortebraccio in Montone, a renovated boutique hotel that offers four-star comfort in a smaller setting.
Amore Italy also removes single supplement charges. Guests can book their own room without paying higher fees. The tour is based in one location, which means guests unpack once and take day trips rather than changing hotels every few nights.
“Signature Experiences are the magic sauce that truly sets Amore Italy apart,” Glenn added.
These experiences are included in the tour price and may include vineyard lunches, cooking classes, truffle hunts, wine tastings, spa visits, hot-air balloon flights, golf and Vespa rides. All travel is provided by private Mercedes vehicle with a professional driver, with no additional upgrade costs.
“We believe this is the future of travel,” Glenn said. “Small groups, boutique experiences, and transparent all-inclusive pricing that deliver extraordinary value.”
For more information or to reserve a departure, visit www.AmoreItaly.com.
