Showcasing Korean Luxury on the Global Stage
The Korea Tourism Organization (KTO) has intensified its campaign to position the country as a premier destination for high-end travellers, currently making a strong case at the International Luxury Travel Market (ILTM) Cannes in France. Running until the 4th of this month, the event serves as Europe’s largest business-to-business luxury tourism exhibition, attracting over 2,000 buyers and roughly 2,350 specialized firms from about 100 nations. The KTO is operating a promotional pavilion alongside nine domestic industry stakeholders to aggressively market Korean tourism content. The focus is squarely on unique selling points such as K-beauty, gastronomy, traditional culture, and wellness, aiming to capture the attention of the global elite.
In a strategic move to secure new overseas markets, the organization is holding its first-ever Korea Tourism Presentation in conjunction with ILTM Cannes on the 3rd. This session is not merely about showcasing potential but involves a networking segment inviting around 30 influential buyers interested in what Korea has to offer. It is a calculated effort to support participating Korean institutions in expanding their reach. Furthermore, the KTO has been leveraging global networks like Virtuoso and Serandipians to promote the nation’s luxury tourism products. A significant milestone in this regard is the successful bid to host the “2026 Virtuoso Symposium,” slated for April 2026, which marks the first time a Northeast Asian country will host the event attended by over 400 representative members.
Unveiling the 2025 Winter Lineup in Seoul
While the tourism board markets the nation abroad, hospitality outfits back home are rolling out their red carpets for the season. Fraser Place Seoul, with its Central and Namdaemun branches, has unveiled its “2025 Winter Package” lineup to cater to the influx of visitors and locals alike. The management disclosed that this year’s offering is a blend of warm service and the unique seasonal atmosphere of Seoul, curated under themes of gourmet dining, travel, family fun, and holiday festivities. They have structured the packages to provide a multi-layered experience, allowing guests to tailor their stay according to their personal tastes, ranging from food lovers to families seeking a getaway.
Tailored Experiences at Fraser Place Central
At the Central branch, the focus is on encompassing all demographics, including business travellers, families, and couples, through four distinct stay packages. The “Fraser Winter Gourmet” package is designed for epicureans, featuring a one-night stay coupled with a winter seasonal menu at the First Floor restaurant, utilizing fresh ingredients to satisfy both the eyes and the palate. For those looking to explore the city, the “Fraser Smart Travel Kits” package offers a practical approach; it includes a signature travel pouch and tickets for two to the Seoul Plaza Skating Rink, ensuring a mix of leisure and comfort. Families are well catered for with the “Fun & Cozy Winter Vacation” option, which centers on kids’ content like toothbrush sets, playbooks, and board games.
Festive Cheer and Cultural Heritage
The holiday spirit is equally vibrant at the Central location with the “A Heartwarming White Christmas” package, offering a dinner buffet, red wine, and a white tree mood light to set a romantic tone for the year-end. Moving into the New Year, the “Warm Winter, Joyful New Year” package brings the traditional Korean experience to the fore, featuring a Tteokguk (rice cake soup) table served via room service and a Yutnori game set for family entertainment.
City Views and K-Pop Vibes at Namdaemun
Over at Fraser Place Namdaemun, the emphasis shifts slightly to highlight city views and private relaxation with its own set of special packages. The “Gourmet Winter Trip” mirrors the focus on dining with new winter menu items at the First Floor, promising a cozy evening amidst the distinct atmosphere of Namdaemun. The branch also offers the “Fraser Smart Travel Kits,” maintaining consistency with the Central branch by providing skating rink access and travel pouches. However, it distinguishes itself with the “Hot K-POP Heat Winter” package, which includes K-pop music candies and breakfast, targeting fans of the genre.
Seasonal Events and Celebrations
The Namdaemun branch rounds off its festive offerings with the “Sweet Christmas Special Night,” featuring a dinner platter and red wine room service, and the “Seollal Heritage Package,” which includes a traditional game lucky bag set and welcome tea. To further engage guests, special winter events have been organized across the properties. A Christmas tree event invites visitors to decorate the lobby tree with postcards for a chance to win prizes via social media authentication. Additionally, a Hanbok authentication event promises accommodation vouchers and dining coupons to those who upload photos of themselves wearing traditional Korean attire, effectively blending modern hospitality with cultural pride.
