UNWTO’s African Member States will work together to establish a new narrative for tourism across the continent. To better realize tourism’s potential to drive recovery, UNWTO and its Members will also work with the African Union and the private sector to promote the continent to new global audiences through positive, people-centred storytelling and effective branding.

With tourism recognized as an essential pillar of sustainable and inclusive development for the continent, UNWTO welcomed high-level delegates to the first Regional Conference on Strengthening Brand Africa. The conference featured the participation of the political leadership of host country Namibia, alongside public and private sector leaders from across the continent.

Sterling Bank Nigeria Bank Plc has reiterated its commitment to grow the Nigerian tourism industry in the areas of investment in improved infrastructural development and empowerment of operators in the sector.  To this end, the bank has offered to jumpstart the sector with N5 billion in seed funding aimed to trigger a revolution in the sector so that the potentials in the industry can be fully exploited and harnessed for the economic benefits in growth and development of the country.

A new report published jointly by WIPO and the World Tourism Organization (UNWTO) on the value of intellectual property in boosting tourism shows how the IP system creates a favorable ecosystem for innovation, entrepreneurship and investment in the sector.

The Minister of Information and Culture, Alhaji Lai Mohammed has commended the efforts of the Institute for Tourism Professionals of Nigeria (ITPN), in creating the needed rapport between the Tourism industry and key institutions in the value chain of tourism activities in the country.

The Director General of the National Institute for Hospitality and Tourism (NIHOTOUR), Alhaji Nura Kangiwa has reiterated the importance of professional competence and certification in the effective handling of Hajj operations for Nigerian pilgrims as one of the conditional requirements by Authorities of the Kingdom of Saudi Arabia.

The Federation of Tourism Associations of Nigeria (FTAN) in Delta state has commended Governor Ifeanyi Okowa over his deal with Abuja Boat Club to upgrade and revitalise the Lander Brothers Anchorage, being a historical monument, which flanks the of bank River Niger in Asaba,  Delta state.

Reacting to a recent Delta State Executive Council decision on anchorage, Delta State Coordinator of FTAN,  Mrs Evelyn Gbesoko, described the governor’s move to upgrade the historic tourist site to an international tourism and relaxation centre as a step in the right direction, noting that the move will go a long way to boost the governor’s job creation drive, just as it will increase tourists' traffic to the Delta State in the long run.