The beauty pageant is being promoted under Apex-white Empire Bloc, an outfit set up by her to groom the girl – child and give meaning to their existence by offering them the platform to realise their lifetime ambition.
As the queen of tourism, she is also dedicated to the development and promotion of tourism related activities hence the twin events, Miss Apex Queen Nigeria Beauty Pageant and Apex Achievers Award, which are being promoted by her to draw attention to the child – girl.
The achievers award, according to her, is devoted to honouring and celebrating leaders, businesses, personalities and celebrities who have contributed immensely to the development of the country and that of the youth especially the girl – child through their various humanitarian activities.
Aside of its tourism activities, the former Miss Queen of Tourism disclosed that the strength of her outfit lies in its girl - child advocacy, which has become a big issue in the country following the ill - treatments meted to them by the society.
‘‘The organisation supports more opportunities for girl - child and increases awareness of gender inequality faced by them worldwide,’’ she said, adding that: ‘‘These inequalities include areas such as access to education, nutrition, legal rights, medical care, and protection from discrimination, violence against women and child marriage.’’
According to her, the event this year will be a very colourful and enriching one, with a lot of entertainment, informative and educative line ups for the people. Some of the activities include: Dance drama, fashion show, and musical performances by some of the notable and upcoming Nigerian musical acts. Participant’s age for the beauty pageant is put between 18 and 27, with no height or statistical restrictions. While prizes to be carted home include official car, vacation trip, cash prize, movie and modelling contracts as well as lots of sponsored projects as the winner is expected to be a girl – child and tourism advocate.
She also revealed that at last year’s edition, which was staged at Marantha Suite, Owerri, Imo State, five beauty queens were crowned as ambassadors with Queen Cynthia Ocheze Opara as Miss Apex Queen Nigeria 2018 representing Imo State; Queen Precious Ogwumike as Miss Apex Queen Nigeria Tourism; Queen Jessica Charles as Miss Apex Queen Nigeria Culture; Queen Ellah Mbah as Miss Apex Queen South East; and Queen Christopher Juliana as the Photogenic and face of the Company.
Some of the personalities crowned with the achievers award include: Miss Chinyere Ogidi (Publisher and Editor – in – Chief, Waka About Afrika) as the most supportive media of the year; and the Chief Executive Officer of Inside Nollywood Production, Obinna Muomah, as the next rated production outfit of the year.