So what has drunkards, Ali Baba and creative sector got to do with finding the right path to prepare our minds for the future, in fact for tomorrow after the coronavirus reality?
Segun Runsewe, (this man again) has a way with creativity. He simply makes impossible things possible, no excuses, no mago mago, just pure superlative mind set, ahead of others and hardly looking back.
So when minister Lai Mohammed (another creative mind) came with his national committee on creative sector and headed by comedy entrepreneur, Ali Baba, there were wolf cries,( not witchcraft oooooo) and I took to the background to find out what was wrong.
Segun Adeyemi, the Minister's media aide was my first contact, and he "struggled" to explain creatively why Ali Baba is best man for the job.
On another plane, I took to lecturing my colleagues why Lai Mohammed was right on his choice, and "struggled" like my pal Adeyemi to tell the " stars" of the sector that Lai Mohammed is far more futuristic than you can credit his creative sagacity.
Unknown to me, the robust and unputdownable creative master himself, Otunba Segun Runsewe had programmed a technology driven intervention to keep Ali Baba and his " 40commitives" on their toes.
Immediately, it was escalated that NCAC is frontlining the controversial issue, the media, particularly the Culture and Tourism writers went into frenzy, in hailing the moderation of the issue, vexing to the uncreative creatives.
So what set agenda did Runsewe in his win-win intervention brought to bear? Nothing succeeds without planning and coordination, Runsewe stated, so there is an Ali Baba "selected" by creative Lai Mohammed.
To me, Runsewe has got the ministerial thinking right. Next? Agenda setting, Runsewe explained to why is important to help push the sector the right bend devoid of sentiment, which he noted "is imperative to empower our people and strengthen our economy"
Bull eyes!! Runsewe continued "we need to think out of the box( creatively) on a mono economy dependant on oil which covid 19 devastated, leaving us with opportunities for economic diversification."
According to Runsewe, who through the zoom meeting process disclosed that the global creative economy is worth about "250 billion dollars, employing about 29.5 million people", a water hole to which nigeria must situate critical attention and not mundane glorifications.
From my count, the participants in this laudable NCAC intervention were broad and a clear testimony that Runsewe possibly knows more about the creative industry that the assumed signatures of the creative sector.
A tested Journalist, administrator, and chief marketer of Nigerian Cultural and Arts economy, Runsewe like John the Baptist certainly gave a voice to the voiceless through a creative audiovisual platform to help us understand the importance of working together to address our fears and expectations.
Fred Amata, Bangladesh ambassador, sharmeem Ahsan, NTDC boss, Folarin Coker, NIHOTOUR acting DG, top media persons, experts, Dr Osa Amadi, Okorie Uguru, Victor Nze, Taiye Olayemi and many from the various sectors of the creative economy brokered the bread and butter that may drive the future.
Am particularly enthusiastic about the future of visual museum and hospitality industry, considering the various protocols associated with the covid 19 pandemic.
Visual exhibitions, fashion statements and the entire entertainment circuit and the expected back up through technical support and backbone.
I recall the CBN 22 billion naira show of force and the grabbing of the iconic National Theatre by the Bankers committee as addition, with a technology hub and other down stream in view.
Isreal Eboh, President, National Association of Theatre Art Practitioners, who was on card during the NCAC innovative zoom beaming of the sector, must walk the talk and like others, challenge the Ali Baba creative committee with very out of the box creatively creative engagement.
Am surprised Ali Baba has not publicly acknowledged the critical NCAC support. Just as I was about putting this piece to bed, Ayo Olumoko, sent me an invite to a Lagos zoom meeting engagement with Ali Baba, Victor Kayode and another friend of mine as frontliners on Lagos State tourism post covid.
Certainly, "I will struggle" through the initiative and if it is worth our time, we may discuss it further since Lagos dreams of digital economy even before covid happened.
However, before I end this piece, let me share certain insight on how Christ handled the wisdom of men. He would speak to them in parables, a very deep creative dialogue process and to His disciples, the meaning would made simple. Lai Mohammed creative committee is a parable, NCAC virtual engagement is the breaking down. So, Otunba Runsewe is the apostle of our culture tourism economy and I pray that we shall not struggle to chronicle his bold interventions when this pandemic is over.