UNWTO has announced the launch of the Digital Futures Programme, designed to accelerate the adoption of new technology among tourism enterprises.
Developed in collaboration with some of the world’s leading technology, finance and business companies as Mastercard the initiative is focused on small and medium-sized enterprises (SMEs), which make up 80% of all tourism businesses. UNWTO aims to reach at least 1 million tourism SMEs over the lifetime of the Programme, providing them with the foundational skills and knowledge needed to harness the power of new and emerging technologies.
UNWTO Secretary-General Zurab Pololikashvili says: “Small businesses are the backbone of tourism. The Digital Futures Programme will help them to recover from the impacts of the pandemic and drive the sector forward, powered by innovation and new technology.”
In order to provide SMEs with tailored guidance and and tools, the Programme is built on a Digital Readiness Diagnostic Tool that benchmarks SMEs across five key digital dimensions – Connectivity, Business Growth, E-Commerce, Big Data and Analytics, and Payments and Security. The launch event, held at IE Tower in Madrid, was attened by around 200 participants including the Ambassadors to Spain of UNWTO’s Member States, as well as invstement and promotion Agencies, and SMEs themselves.
The current nature of international relations, which is marked by a surge in diverse (economic, political and socio-cultural) crises, demanding the mobilization of joint capacities of states and non-state actors (enterprises and individuals), to find a durable solution which would help to improve the living standard in African countries marks the founding reasons of the AfCFTA.
The Best Tourism Villages by UNWTO initiative was launched to advance the role of tourism in safeguarding rural villages, along with their landscapes, natural and cultural diversity, and their local values and activities, including local gastronomy.
The National Institute for Hospitality and Tourism (NIHOTOUR) has commenced eLearning programmes in partnership with the Eureka Consortium, an international education initiative with support from the European Union. NIHOTOUR’s eLearning project provides 27 specialist courses in Tourism Management, Hospitality Operation and Sustainable Development.
As Nigeria joined the rest of the Tourism World to celebrate the United Nations World Tourism Day, President, Federation of Tourism Associations of Nigeria (FTAN), Mr Nkerewuem onung says the new normal has revealed the need for strategic action plan which must bring tourism stakeholders together and create project (s) that will benefit of all.
Sterling Bank Nigeria Bank Plc has reiterated its commitment to grow the Nigerian tourism industry in the areas of investment in improved infrastructural development and empowerment of operators in the sector. To this end, the bank has offered to jumpstart the sector with N5 billion in seed funding aimed to trigger a revolution in the sector so that the potentials in the industry can be fully exploited and harnessed for the economic benefits in growth and development of the country.
A new report published jointly by WIPO and the World Tourism Organization (UNWTO) on the value of intellectual property in boosting tourism shows how the IP system creates a favorable ecosystem for innovation, entrepreneurship and investment in the sector.
The enormous toll of COVID-19 on international tourism has now become clear, with World Tourism Organization (UNWTO) data showing the cost up to May was already three times that of the 2009 Global Economic Crisis. As the situation continues to evolve, the United Nations specialized agency has provided the first comprehensive insight into the impact of the pandemic, both in tourist numbers and lost revenues, ahead of the upcoming release of up-to-date information on travel restrictions worldwide.
Stakeholders and operators of Nigerian tourism sector have charged governmet at all levels in the country to focus more the tourism in order to achieve accelerated development of the country as the oil wealthia fast dwindling.
The call was made by them yesterday in Lagos during tourism seminar organised by the Association of Nigerian Journaliats and Writers of Yoirism (ANJET). The Olota of Otta, Ogun State, who was the royal father of the, Oba Adeyemi Obalanlege, took the lead in making the call when heurged the government and Nigerians to explore tourism potential for job creation.